Although it just launched at the end of March, live streaming app Periscope from Twitter has already built up more than 10 million users.
The milestone was reached just four months after going live, and 40 years of video content is being streamed through the service every day.
The social network, which is sometimes criticised for the limit of 140 characters that it puts on written “tweets”, launched the new service with the aim of enabling everyone to get live streamed video content online directly from their phones.
The launch followed that of a similar product, Meerkat, which had a great deal of initial publicity and subsequent popularity. However, Twitter’s own offering has now taken the lead.
Time watched is an important benchmark
Periscope said that the huge number of active users is not the benchmark they are using to measure success. Instead, the metric they are most concerned with is the total amount of time watched, which they say is the best indictor of a streaming service’s success.
Changes rolling out
The announcement of Periscope’s achievement coincided with the lifting of the 140-character limit currently imposed on direct messages. Although this was decided upon some time ago, it is just now actually happening and is not yet available to all users.
Competition is building
Reports indicate that Twitter’s main rival Facebook is looking at its own live streaming service.
Owners of verified pages already have access to a special app called Mentions, and this will soon be updated to allow live videos to be shared with followers.
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