Sid’s Note: This post was written by Anderson Parker of AdaptiveBlue.com. Thanks a ton to Anderson for filling in for me while I’m away on a holiday.
As the holiday shopping season kicks into full gear, shoppers are looking for ways to get the most for their shopping dollars. While there are plenty of sites to help you find coupons and bargains on one particular item, ugenie helps you find the best total price on a set of items, or as they call it, a bundle. From their site:
The magic of ugenie’s bundles is the freedom to pick out any combination of items you want, then find the cheapest way to buy the whole bundle. Ugenie cherry-picks the best deals from hundreds of merchant sites, factoring in discounts and additional charges, finding you the lowest bottom-line price. You place your order directly from the merchants we find for you, and ugenie never charges you a penny.
Being the thrifty guy that I am, I decided to give this a try. I set out to find the best total price for Battlestar Galactica Season 2.0 and 2.5 DVD’s. Ugenie offers a very discoverable interface which made it very easy for me to figure out what to do. I entered “battlestar galactica” into the search field at the top of the page, selected “movies” from the drop-down, and pushed the big orange “search” button. Very quickly, 10 results were displayed. For each item a price range was displayed along with two buttons: “compare prices” and “add to shopping list”. I pressed the latter for the two DVD sets in which I was interested. I was then taken to a screen where I could bundle the items, and let the ugenie out of the lamp to find me a deal.
The search took about 10 seconds, at which time I was presented with the best deal: a bottom line price of $61.66 by buying 1 set used from half.com and the other set used from amazon marketplace. Fearing scratches, I didn’t want to buy used DVD’s. Luckily, it was easy to refine my search to only include New DVD’s. 10 seconds later, I was presented with my new best deal: a bottom line price of $64.42 from overstock.com.
This was very easy to do, and the results were very quick, but the real question is how good a deal is this? $64.42 for these DVD’s is not a bad price, but I wondered if I could do better on my own. Remembering a promotion I came across about using Google checkout at buy.com, I headed over there and added the two DVD sets to my cart. With free shipping the total came to $73.97, before the discount. After taking $20 off for orders over $50, the new total was $53.97 - over $10 cheaper then the ugenie deal. Keep in mind that this is just one bundle, and the results may not be indicative of the service overall, but what’s the deal, ugenie?
This particular instance aside, I think ugenie has a chance to become the site I wish that it could be. They’ve nailed the interface, and have other powerful features such as importing wishlists from amazon and easy posting of bundles to del.icio.us, digg, and reddit. They were also able to find me a good deal, albeit not the best deal. For many people, be they casual web users or the extremely time pressed, the convenience and time savings ugenie offers will out weigh the few extra dollars they could otherwise save with a lot more effort. Ugenie has only been open for less than a month, so I expect they will continue to improve their engine, and the deals will get even better as they do.
