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Having been down for the better part of a month, Muxtape’s creator, Justin Ouellette, has announced that the service is springing back to life, albeit with an entirely new direction.

In his post, Ouellette chronicles his experience dealing with ambivalent record labels that simultaneously sought to shut him down and broker a business deal, as well as the suspension of his account by Amazon Web Services after receiving a complaint lodged by the RIAA, seemingly operating autonomously of the labels he was in talks with.

As a result of all this drama, Ouellette has elected to cut ties with the labels altogether for the moment and is poised to reposition Muxtape as a distribution platform for bands, with the altruistic goal of, “offering an extremely powerful platform with unheard-of simplicity for artists to thrive on the internet.” Good luck.

Ed. Note: The Richter Scale is a new series on Rev2. Following important announcements, we’ll be interviewing industry experts and featuring excerpts from their commentary on Rev2. We believe the insight of competitors and peers in the industry is essential in evaluating the significance and meaning of events.

Taking a cue from the vast movement of applications to the web, Adobe took a significant step today by announcing Photoshop Express, a free offering for those who “want to store, sort and show off digital photos with eye-catching effects.” The offering focuses a lot on simplicity, but features 2GB of free storage for all users. TechCrunch noted that Picnik, another online photo editor with slightly more advanced features, “is not scared” by Adobe’s announcement. Rev2 spoke to Avi Muchnick, CEO of A.viary, a “rich content creation and distribution” company that’s presently best known for their sophisticated Phoenix image editor. You can her more from Avi in next week’s Rev2 Cabinet, which will be centered around A.viary. In the mean time, he offers an excellent perspective on Adobe’s recent announcement.

Zach Sims, Rev2: What’s your take on Adobe’s announcement?

Avi Muchnick, CEO of A.viary: Let me just preface: I don’t think that Photoshop Express is competition for Aviary, because we cater to completely different markets. They decided to focus on the mass consumer with an offering that is good for red-eye reduction, rotation and some neat finishing effects. That’s great for the consumer level user who is uploading their works to Facebook and wants to do small correcting. Aviary is great for hobbyist level users who want to do advanced special effects. It has layer-based editing more akin to the desktop version of Photoshop, and targeted to more advanced users. This gives our users real access to do anything with their files, no matter how complex the desired outcome. Different markets.

The Sketch Filter in Photoshop Express, One of the App’s Simple Abilities

I also think that this is wonderful market validation for web apps in general. We now have two major publicly traded companies (Adobe and Google) getting fully immersed into the web apps industry. They have a finger on exactly where technology is headed, so it’s a safe bet that web apps is that place.

Rev2: Do you think Adobe stepping into the market will be a tidal wave that propels other players to follow suit?

Muchnick: Well, I hope that will be the case as it will just increase the market validation and force everybody to stay sharp, but I don’t know if this tool will singularly have that much of an impact on web development, any more than other Flash apps that came before it. Platforms are more appealing to me and traditionally cause “tidal waves” when they become opened up for development (Facebook as the case in point). What I’d love to see is for Adobe to focus on extending their platform development and let third parties build out exciting applications in new and innovative ways as a way to promote Flex/Flash. That is what will encourage more developers and companies to look to web apps.

Rev2: Do you think this is Adobe’s first step in assembling a suite of online applications?

Muchnick: I do love that they are offering 2GB of free upload space presumably to be shared between all of their applications. That is a positive sign to me.

Photoshop Express’ My Photos Organizer

Regarding Photoshop Express specifically: I do think this is the first step for Adobe (technically, their second, as they already launched Premiere Express in YouTube’s beta site a year ago). But that being said it’s not a full step in that direction. This is a hedged step intended to promote Flex, add headcount to their marketing efforts, bring in some upsell opportunities to their core products, but at the same time not compete at all with their core desktop products. That last part is unfortunate to the end user.

Adobe, a billion dollar corporation that also owns the Flash platform, ahd the resources to create an actual web-based port of Photoshop with layers, brushes, and selection tools instead of making a consumer light application that most people already have included with the purchase of a digital camera.  I can’t help but feel they deliberately limited themselves as they don’t want to hurt their existing desktop software sales with a coimpeting product.

Rev2: In our Rev2 Cabinet conversation [which will be posted next Wednesday], you mentioned that A.viary was for users who don’t really need Photoshop and do not need to pay for its extensive feature set.  Is this a sign that Adobe has realized the value in that demographic as well?

Muchnick: I think Adobe recognizes the need for a less advanced offering than Photoshop CS3, but I’m not sure they are comfortable hitting that mid-way point where the software really needs to go (and where Aviary currently resides).  Instead they catered to the least advanced type of customer and entered a space that is already well-served by Picnik, FotoFlexer, and other consumer-focused companies.

Conclusion, Zach Sims of Rev2

Adobe’s entrance in the market is symbolic, and Photoshop Express is one of many online apps Adobe is now managing.  Their increasingly large online portfolio, which includes apps like Buzzword, have convinced some, like Sarah Perez of ReadWriteWeb, to say that Adobe’s building an “online empire.”  Flex is becoming an increasingly important part of the rich internet application movement, and Photoshop Express is an interesting demonstration of its abilities.  We’ll be featuring another application, SlideRocket, tomorrow that also pushes the envelope with Flex, but in the area of presentations.

Avi Muchnick is the CEO of A.viary, a “rich content creation and distribution” company.  He is also the Founder and CEO of Worth1000.com, a Photoshop contest website.  He will be the focus of next week’s Rev2 Cabinet article and podcast.  If you’d like to read more from Avi, please visit the A.viary blog.

Bebo, one of the big players in the social networking arena, will be acquired by America Online for $850 million.  The company has seen tremendous success in non-US markets, like Ireland, where it is presently the top social network.  Its membership of 40 million makes it one of the more prominent sites of the day.  It currently ranks at number three in the United States.

The purchase will finally give the struggling America Online a massive new group of users and a new way to push its Web 2.0 agenda.  AOL CEO Randy Falco noted the importance of Bebo to AOL’s future in a press release, “Bebo is the perfect complement to AOL’s personal communications network and puts us in a leading position in social media.”  AOL.  Bebo was a pioneer in what the company calls the “social media networking” market, and has produced original content for their social network.

The company joined OpenSocial in November 2007 and has made a pretty large commitment to their Platform, working with Facebook to adapt their Facebook Platform to ease adoption of applications on Bebo.

The acquisition is part of AOL’s new social media business strategy and will serve as a large boost for the company.  More analysis will follow later in the day.

Ed Note: Apologies for the delay in getting this up — we’re scheduled for every Wednesday but it was completely my fault. Also, apologies for being post silent for the last three days. I’ll be back tomorrow for sure. Thanks!

The Rev2 Cabinet is a weekly investigative series at Rev2 where we take an in-depth look into some of the leading companies, startups, and services. Along with a podcast interview with our associate editor Zach Sims (embedded below and in the RSS feed), leading executives and CEOs offer insights into their startups and services which we analyze with an in-depth writeup. If you’re interested in being profiled, please contact Zach.

[audio:http://www.rev2.org/podcasts/Mixercast.mp3] [Download MP3] [24:36]

Online advertising is no joke. Recent estimates peg interactive ad revenues in 2007 at $25.5 billion, a 27% increase over 2006’s approximate revenues. The quick moving segment currently makes up approximately 6.1% of the global ad market. An IDC report sees a general pattern that “companies are redistributing advertising dollars from traditional media to online media.” That trend is visible almost everywhere, and what really excites analysts are the prospects of the future. Kelsey Group analysts predict that interactive ad revenues will grow to $147 billion in 2012, and that interactive media will comprise 21% of the global media market.

As companies rush to get in on what is veritably the internet’s own gold rush, there have been winners and losers. Early on, it’s clear that Google is the commanding leader of search advertising, and the company’s AdWords and AdSense dominate contextual advertising. With control of more than 60% of the search market, Google has begun to assert their dominance over other areas, like video. Their $1.6 billion purchase of YouTube has brought them deeper into the video market and introduced a new advertising product for video. As the company grows, so do its ad initiatives. Despite its best efforts, the company’s market share of the advertising market dropped half a percentage point between 2007’s third and fourth quarter to 23.7%.

Google’s Famous Sponsored Links Beside a Search for “Digital Media”

Other companies, seeing unfilled niches and opportunities for innovation, have jumped to fill the void left by Google and its competitors. MixerCast was one of the first companies to fuse together the interactivity of the internet with advertising to create an entirely new field. I spoke with CEO Jen Cooper to learn more about the company.

Social Marketing Solutions

MixerCast has its hands in several different areas of media production, with tools for both the consumer and the enterprise client. In attempting to define the company’s aim to me, CEO Jen Cooper said that MixerCast was meant to help “publishers of digital content” in new innovative ways. She calls the new creations social marketing solutions. In a way, some of MixerCast’s consumer offerings compete with other slideshow creators like Slide and the previously interviewed RockYou. MixerCast’s core product is a widget canvas, allowing users to easily include media from dozens of websites in one easily embeddable object. For example, one could make a MixerCast pulling in photos from Flickr, videos from YouTube, and additional photos from MixerCast partner Getty Images, all synched to music from Pump Audio, another one of the company’s many partners.

Scores of Options Are Offered for Sharing MixerCasts

The partnerships the company has truly set them apart from other widget producers. Their CEO, formerly of Yahoo! and a variety of other web companies, brought previous connections aboard to participate in MixerCast. Some of the more famous participating companies include National Geographic, Universal Music Group, Virgin Records, Warner Music, Warner Home Video, and more. These key partnerships allow consumer users to mix commercial content into something completely new. It’s not quite remixing the songs or pictures themselves, but it’s compiling them in new and different ways.

Starting Small

As with most companies, use cases determined the path of MixerCast. After a while, they discovered that it wasn’t just consumers using their terrific mashup tools. Instead, larger media companies had been using the tool to form interactive advertising campaigns. Noticing this, Cooper changed the company’s focus and began targeting larger advertising projects. The company is currently working with New Line Cinemas on Will Ferrell’s new movie, Semi-Pro. The MixerCast Semi-Pro widget, shown below, is an excellent example of the company’s future. It pulls together promotional content, like the official music video, with a new contest. Users download the music they need to make their own remixes from within the widget and then can re-upload their modified music video back through the widget. Those that interact with the widget can then view the submissions of others. All of this is contained within a large widget that can be easily embedded on dozens of different websites, all to promote the movie.

MixerCast’s New Semi-Pro Widget, Produced in Coordination with New Line Cinemas

For this particular project, MixerCast worked together with New Line’s ad agency, who created the concept. MixerCast helped the agency to make the vision a reality, and the widget is now embedded on dozens of different social networks. As soon as a new video is uploaded, each of the widgets have access to the new content as well.

New Directions

A successful experience with New Line has provoked MixerCast to look into targeting “social marketing solutions” for the enterprise market as their number one area of business. They currently have “projects with every huge movie studio,” said their CEO. The widgets to come, promised Cooper, will be more advanced than what was seen early on with the Semi-Pro widget. Real time interaction is only the first step. She imagines MixerCast used with political campaigns as well as with the entertainment industry. A partnership with Entertainment Tonight has taken their widgets in another direction. The ET news widget brings the latest photos, text stories, and videos together in one cohesive widget experience that can be embedded on any website. The possibilities, emphasized Cooper, are endless. Users are often given the option to “remix” some of the established widgets to their own liking as well.

Entertainment Tonight’s MixerCast, Incorporating Photos, News, and Video

The company’s initial experiences have led them to place more effort into building the creative and advertising areas of the company. A new branch for creative engineers is being established during the first quarter in order to respond to the creative needs of the media companies working with MixerCast. The company’s current focus is on supplying solutions to these new enterprise clients. Normal consumers can still use the tools provided by MixerCast, and can insert advertisements into mixers in order to revenue share. The big change, however, will come with MixerCast’s redesign at the end of the first quarter. The goal of the project is to “make the experience easy to use” for every customer, and to make it “more distributable,” with new ways of tracking interactivity.

A Onetime Pioneer Prepares to Blaze Trails Again

Down the line, the company plans to have a fleshed out pipeline for new widgets and lots of deployments. Their virtual team, located around the world in India, Belarus, Minsk, and elsewhere, will continue to work on the product. The company’s CEO, Jen Cooper, was one of the first evangelizers of streaming media at VXtreme, a company later acquired by Microsoft and made part of Windows Media Player. With time as Yahoo’s Executive Director of Business Development, Cooper brings a wealth of experience to MixerCast. She’s been part of the first online video revolution, and I’m confident that MixerCast will be an integral part of the burgeoning field of interactive marketing and social marketing solutions.

Mobile is the future. As we move closer to the much-hyped era of cloud computing, everything will be online. Desktops will serve little purpose but as gateways to the internet that holds our data and the bulk of our interactions. Mobile, however, will still remain an important platform front in the face of a new generation of Web 2.0 applications. As recent announcements by Apple and Google show, the war for control of your mobile phone is serious.

State of the Handset

As technology becomes more sophisticated, users are carrying more and more in their hands. Years ago, it would have been unfathomable for users to carry what amounts to a music player, a digital camera, and a PDA in their pockets. Now that’s possible, and there’s a whole lot more being done with the mobile platform. While much of it is still relegated to expensive phones like Nokia’s N95 and the Apple iPhone, technological advances are slowly seeping their way into the lower-class line of telephones that most consumers use. Bigger processors and batteries are needed to work with all of this equipment, and the processors in these phones are increasing in speed as well.

The new hardware has prompted a deluge of new, sophisticated software for mobile phones that helps users take advantage of the new technological power of their phone and increasingly widespread access to the internet. Truly sophisticated internet applications are run best with 3G data plans, which are just appearing on phones that top the lines of American carriers. It will be a little while before full adoption of 3G is achieved on the majority of mobile phones.

Presently, there are four players in the phone OS market, the Symbian OS, Windows Mobile, Blackberry OS, and Palm OS. Symbian is a variant of Linux available on many Nokia, LG, and Sony Ericsson phones, and the functionality that it gives users is hard to find elsewhere. Oftentimes, however, it proves very difficult for the average user to interact with. Additionally, most Symbian phones are expensive and several must be purchased through the phone manufacturer and not through a carrier. Windows Mobile is spread out on a wide variety of phones on a multitude of carriers. It grants users a traditional experience and tight integration with both the desktop Windows and enterprise-level mail, calendar, etc. RIM’s Blackberry OS, limited to devices manufactured by the company, is in most widespread usage throughout the enterprise level. With incredible tools for the business market, they’ve seen rapid adoption in that field. Palm, who used to be the market’s heavyweight, has now been reduced to a small player.

Google

Noticing an opportunity to jump ahead of the competition, Google launched its own attempt at capturing the mobile platform several months ago with the launch of Android, an open source mobile platform designed to be distributed across a wide variety of phones. While open source endeavors have targeted the mobile phone, none have had much success. OpenMoko’s Neo1973 phone has been popular among hackers and programmers but hasn’t seen widespread adoption by other groups. Google’s Android platform launched with the support of industry veterans and companies that can truly help the company to make a change in the mobile industry. Carriers, hardware creators, and software creators have all joined the effort to make Android the predominant mobile operating system.

Demonstrations by Google show a smooth user interface and tons of capabilities that take advantage of new technology. Android finally makes an attractive, easy to use operating system available to the masses. That, at least, is Google’s hope. Google has stimulated development by creating a seed fund of money to invest in companies that develop for the Android OS. Winning control of the mobile phone is obviously a very important priority for Google, and they’re not playing games with Android. Scheduled to be released towards the end of 2008, it’s shaping up to make a huge splash in the mobile industry. The company is still in talks with many US carriers about becoming part of the project, and there’s no reason to suspect that the plan won’t be rejected. Mobile carriers have enjoyed control over the software installed on distributed phones for years, and ceding that control would change their business model, which currently places lots of weight on mobile downloads like ringtones, movies, etc.

Apple

The iPhone is without a doubt one of the most revolutionary mobile phones on the market (disclaimer: I’m a proud owner.). While other phones provide similar capabilities, none have been able to put everything together in a package as easily accessible and usable as the iPhone. Critics gripe about the iPhone’s poor camera and the EDGE connection, but it’s seen incredible sales and has received tons of praise from industry insiders. The Safari browser, perhaps the hallmark feature of the device, is the first mobile browser to allow users to peruse full websites, rendered nearly without any alterations. It’s not a pocket-sized version of the internet; it’s the whole thing.

Today, Apple took another step in an attempt to accelerate the iPhone’s sales and growth. Steve Jobs’ emphasis on web applications at the device’s launch have created a market of more than 1,000 of them, each created to fit on the iPhone’s gorgeous screen. Yet Steve Jobs acknowledged in October that the phone needed native applications. The announcement came today at an Apple event, where Jobs unveiled both a Software Development Kit, new enterprise features, and a roadmap for iPhone firmware 2.0. The enterprise features bring the iPhone up to the level of a Blackberry or a Windows Mobile phone for corporations. No longer is the phone just for consumers. That, however, wasn’t the biggest news. The new SDK allows developers to finally take advantage of the iPhone’s dozens of innovations – including the accelerometer and the multitouch technology – to build their own applications. Examples of applications included games by SEGA (Super Monkey Ball), a CRM application by Salesforce.com, medical information, and games by Apple and EA.

Perhaps the biggest news to come out of Steve Jobs’ event today was the iFund, a new venture capital fund designed to invest $100 million in development of iPhone applications. The fund, managed by venture capital legends Kleiner Perkins Caufield & Byers, seeks to capitalize on what partner John Doerr claims is a “revolutionary new platform,” something that is “a rare and prized opportunity for entrepreneurs.” Kleiner Perkins claims the focus will be on “location based services, social networking, mCommerce, communication, and entertainment.” I wonder if the fund will be used strictly to pay for native apps, or if it can be applied to web apps that have an iPhone front as well. This new strategy, putting tons of money out there for potential developers, may lure more talent to the iPhone. With a great group of third party applications, Apple’s iPhone may truly become the “must have” device for the sophisticated mobile user.

A New Financial Trend

The establishment of the venture funds by both Apple (KPCB) and Google signals a new and different trend in financing for companies. Company-specific venture funds help to propel growth and encourage intense development. The interesting distinguishing factor of the two funds – other than the fact that Apple’s ($100 million) is ten times larger than Google’s ($10 million) – is the fact that Google’s has no strings attached. Apple’s, meanwhile, is a venture capital fund, meant to bankroll companies that have a shot at success in becoming a public company. Google simply is paying developers that create great products. It will be interesting to see if that leads to a difference in the types of developers attracted to both platforms. Regardless, the tremendous amount of money available to developers will no doubt help to spur further innovation for both of these mobile platforms.

The Big Question

So, at the end of this, who comes out on top? There are endless examples of how money doesn’t always solve problems (looking at Mitt Romney’s failed presidential bid is a great example). Apple, despite all the money they have thrown at this iPhone SDK, still have only one device on which the software will run. If Google continues recruiting operators, handset makers, and other companies, they could have their software on dozens, or even hundreds, of different phones. If all a developer is looking for is sheer volume for their application, they would have to go with Google at this point.

The potential advantage Apple has is the quality of their hardware. The demonstrations given onstage showed sophisticated games that really took advantage of key iPhone features like the accelerometer. One game, made by Apple itself, had the

user steering a ship by using the accelerometer. It’ll be hard to do something like that for Android phones, when developers can’t be sure that the user will have a built-in accelerometer. Engadget has a great chart that compares the recently announced SDK with some other mobile operating systems.

The iPhone could be the impetus that gets mobile social networking started. If the SDK ships in June as it’s expected to, then it’ll beat Android to the market by several months (it’s projected to come around late 2008). The location-aware feature of the iPhone makes it one of the most widely deployed phones that is apt for location-based social networking. While it’s been available on phones like Nokia’s previously, the iPhone is the first to bring very sophisticated technology to a demographic that’s not always so technologically advanced.

Conclusion

Mobile is becoming more important each day, and a look at today’s kids show how important it will be for our future. Walking down the street, it’s impossible not to notice the number of young people with their heads buried in their phone, either texting or on the internet. When they mature, they’ll want to own a phone that does social networking, mapping, games, and more. The phone that will provide that is being developed now, and a battle is on for talented developers between Apple and Google, with countless others sure to join the battle.

The Rev2 Cabinet is a weekly investigative series at Rev2 where we take an in-depth look into some of the leading companies, startups, and services. Along with a podcast interview with our associate editor Zach Sims (embedded below and in the RSS feed), leading executives and CEOs offer insights into their startups and services which we analyze with an in-depth writeup. If you’re interested in being profiled, please contact Zach.

Most of the companies that get the most publicity are for personal use only. Yet others, whether they appeal to the commercial market or something else, help to form the very backbone of the internet. Idée Inc. is one of these companies. Idée is a pioneer in the field of image recognition and visual search. The company’s two hallmark products, PixID and Piximilar, target different areas of the market while utilizing much of the same technology. Products still in Idée Labs are also intriguing. I spoke with Idée’s CEO and Co-Founder, Leila Boujnane, about the company.

A New Field

In 1999, Leila Boujnane and Paul Bloore founded Idée with a flagship product called Espion, a framework that still serves as the base technology for the company’s flagship products. At the time, watermarking by Digimarc was the common standard. The technology added a watermark to the image in the form of film grain or noise, and then allowed the image to be identified with that watermark. At the time, most other companies were preoccupied with the process of digitizing their photographs and did not think of tracking them. The founders of Idée saw an opportunity and eagerly sought to create a product that could track clients’ images both in print and online. They proposed a completely new system, utilizing a form of image recognition that’s vastly different from the watermarking used by Digimarc. The technology enabled the company to track pieces of the image, images that have had their color changed, and images with various other changes. Idée Co-Founder and CTO Paul Bloore has an excellent overview of the technology and its immense depth at the Idée website.

In our conversation, Leila emphasized that the key difference between Idée and its competitors was Idée’s ability to scale. The technology, she noted, is “quite simple,” but it’s the index speed that makes Idée superior to its rivals. Faster processing, indexing, and searching speeds have helped the company garner high profile clients. The visual search system, which by most accounts is extremely accurate, “can scale tremendously.” Leila noted that it’s designed “for millions of images,” which she sees as the “future of image searching scale.” Paul Bloore has claimed that Idée indexes millions of images throughout the internet to monitor for clients’ photos. Scalability becomes extremely important with numbers like that.

After perfecting the original Espion technology, Idée formed the PixID product, used by many corporations around the world to track the use of their photos both in print and online. Leila sees image tracking as a field with “great potential,” and Idée has approached the market aggressively. Their largest clients, the Associated Press, Agence France-Presse, and Adobe, are some of the biggest names in their respective industries. After the rights holders upload their images to Idée, patterns are extracted from the image. Then, the patterns are compared to roughly 5000 publications and 200 million internet images. Finally, the company sends out automated reports to the Idée account each day to recount where the image has been spotted. The original and modified image are shown together, and the portion taken from the original image is highlighted. Additionally, PixID takes a screenshot of the webpage with the infringing photograph to preserve it.

A Match Found by PixID

Reports generated by PixID have a wide variety of uses, and allow users to track their images for billing, to track infringement, or for a variety of other purposes. Digg, the social news powerhouse, launched Digg Images with a partnership with Idée. Idée helps the company to identify duplicate images when they’re submitted. Just as with the company’s other visual search initiatives, it identifies images even if they’ve been modified.

Piximilar targets a different section of the market, providing “similar” images as opposed to finding those that are identical. If you’ve seen “Find similar images” buttons on websites, chances are Idée’s powering one of them. The service proves especially useful for stock photo sites. Masterfile, one such site, has integrated Idée’s Piximilar as SimSearch, allowing users to search their immense stock photo library for images similar in color, shape, theme, or a variety of other criteria. Fotofinder.net uses the idea as well, allowing users to mesh both “more like this” and textual search. Idée Labs hosts a bunch of other consumer oriented searches based on the Piximilar technology. The Multicolr app lets users search for Flickr pictures by clicking on a variety of colors they’d like to be included. Their visual search lab, meanwhile, lets you click a picture and find something similar, just as it’s implemented on stock photo sites. The best part, however, is the BYO Image Search Lab, which lets users upload their own photos and find pictures similar to it.

Similar Images Found With Piximilar

Fresh Ideas for a New Market

Idée is one of the industry leaders in the fields it currently is involved in with Piximilar and PixID. Those products, however, are aimed at a mainly enterprise-level audience. Idée Labs products like the BYO Image Search Lab mentioned above seem prime for the consumer market. Leila noted that Idée was exploring their options in the consumer field and would probably release a variation on their enterprise solutions for aspiring photographers. A hybrid between the BYO Image Search Lab and PixID would be perfect for semi-professional photographers and smaller companies who wanted to protect and license their images.

Leila also confirmed that Idée will be moving into the video market in the first quarter of 2008. As a logical expansion of their activities in the image realm, video features will operate in a similar manner to their image counterparts. “We have to continue to innovate,” said Leila, noting that there are “streams and streams of video” that Idée can be used with. The scale Idée currently can manage with photos will come in handy with video, a field which requires far more processing. Pilots are currently in progress with some of the company’s established clients.

Sound and text, meanwhile, are off limits to Idée. Those areas are “very different problems,” said Leila.

Unique

Idée’s comprehensive suite of photo tracking tools [and soon, video tracking tools] have not been matched by any competing product. I quizzed Leila on a bunch of potential competitors, including heavyweights like Google and Yahoo!. Those companies, she thought, were not threats because they “work in a specialized niche,” text searching. PicScout, meanwhile, tracks images like Idée but only in online mediums. It’s neither as comprehensive as Idée nor as well established. Attributor offers a service like Idée’s, but for text.

Refining Watch Choice by Visual at Riya’s Like.com

Riya launched to a lot of fanfare, and was called “the first true visual image search.” Originally centered around uploading photographs and autotagging faces, etc. the service has now transitioned most of its efforts to Like.com, a visual search engine for shopping. The service basically does what Idée’s Piximilar does, but for shoppers. Users can search using text, color, shape, pattern, and more to find the clothing item they desire. Leila saw a few critical disparities between Idée and Riya. Although they started with facial recognition, they have just moved into image search, and their searches do not, according to Leila, produce enough similar images. The issue Riya tackles with Like is a “very specific problem,” whereas Idée exists more as a software company for images. Idée licenses their technology to companies who themselves could, theoretically, create mashups similar to Like.com.

What’s Next?

Idée was a trailblazer in the field of image recognition, and they’d like to be recognized as such. They were the first to image tracking, and they’re racing to prepare for video tracking as well. Their entry into the consumer market will also be a big change for the company, but they have a solid platform to build upon. Leila told me that Idée strives to sit between “where content is produced and how it ends up being used.” The platform enables companies to collect sophisticated metrics as well, helping them to better target content production. Their roadmap for the future ensures that Idée will continue to be a pioneer in whatever field they choose, whether it’s video or images.