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	<title>Rev2.org &#187; Zach Sims</title>
	<atom:link href="http://www.rev2.org/author/zach-sims/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rev2.org</link>
	<description>Profiling Web 2.0</description>
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		<title>The Richter Scale: A.viary CEO Avi Muchnick on Photoshop Express</title>
		<link>http://www.rev2.org/2008/03/27/the-richter-scale-adobe-announces-photoshop-express/</link>
		<comments>http://www.rev2.org/2008/03/27/the-richter-scale-adobe-announces-photoshop-express/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 04:49:08 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/03/27/the-richter-scale-adobe-announces-photoshop-express/</guid>
		<description><![CDATA[<p><span style="font-style: italic">Ed. Note: The Richter Scale is a new series on Rev2. Following important announcements, we&#8217;ll be interviewing industry experts and featuring excerpts from their commentary on Rev2. We believe the insight of competitors and peers in the industry is essential in evaluating the significance and meaning of events.</span></p>
<p><img class="imgspl" style="float: left;" src="http://www.rev2.org/wp-content/uploads/2008/03/adobelogo-vanity.jpg" alt="AdobeLogo_vanity.jpg" width="57" height="65" />Taking a cue from the vast movement of applications to the web, Adobe took a significant step today by <a title="Adobe Announces Photoshop Express Beta" href="http://www.adobe.com/aboutadobe/pressroom/pressreleases/200803/032708PhotoshopExpress.html">announcing</a> <a title="Adobe Photoshop Express" href="https://www.photoshop.com/express/landing.html">Photoshop Express</a>, a free offering for those who &#8220;want to store, sort and ...]]></description>
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		<slash:comments>12</slash:comments>
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		<title>AOL Acquires Bebo for $850 Million</title>
		<link>http://www.rev2.org/2008/03/13/aol-acquires-bebo-for-850-million/</link>
		<comments>http://www.rev2.org/2008/03/13/aol-acquires-bebo-for-850-million/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 13:43:00 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/03/13/aol-acquires-bebo-for-850-million/</guid>
		<description><![CDATA[<p><img src="http://www.rev2.org/wp-content/uploads/2008/03/bebo-logo.bmp" alt="Bebo Logo" class="imgspl" style="width: 65px; height: 71px" align="left" border="0" height="91" width="42" />Bebo, one of the big players in the social networking arena, <a href="http://www.businesswire.com/portal/site/home/?epi_menuItemID=8529ea2ad8631dcd3bb97904c6908a0c&#38;epi_menuID=887566059a3aedb6efaaa9e27a808a0c&#38;epi_baseMenuID=384979e8cc48c441ef0130f5c6908a0c&#38;ndmViewId=news_view&#38;newsLang=en&#38;newsId=20080313005484">will be acquired by America Online for $850 million</a>.  The company has seen tremendous success in non-US markets, like Ireland, where it is presently the top social network.  Its membership of 40 million makes it one of the more prominent sites of the day.  It currently ranks at number three in the United States.</p>
<p>The purchase will finally give the struggling America Online a massive new group of users and a new way to push its Web 2.0 agenda.  AOL CEO ...]]></description>
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		<slash:comments>8</slash:comments>
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		<title>The Rev2 Cabinet: MixerCast</title>
		<link>http://www.rev2.org/2008/03/09/the-rev2-cabinet-mixercast/</link>
		<comments>http://www.rev2.org/2008/03/09/the-rev2-cabinet-mixercast/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 06:26:18 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/03/05/the-rev2-cabinet-mixercast/</guid>
		<description><![CDATA[<p><a href="http://www.rev2.org/2008/03/09/the-rev2-cabinet-mixercast/"><img src="http://img.skitch.com/20080310-phkef4fpdajjeaj543brpyqfrh.png" /></a></p>

<p><object type="application/x-shockwave-flash" data="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" width="290" height="24" id="audioplayer1"><param name="movie" value="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" /><param name="FlashVars" value="playerID=1&#38;bg=0xf8f8f8&#38;leftbg=0xeeeeee&#38;lefticon=0x666666&#38;rightbg=0xcccccc&#38;rightbghover=0x999999&#38;righticon=0x666666&#38;righticonhover=0xffffff&#38;text=0x666666&#38;slider=0x666666&#38;track=0xFFFFFF&#38;border=0x666666&#38;loader=0x9FFFB8&#38;soundFile=http%3A%2F%2Fwww.rev2.org%2Fpodcasts%2FMixercast.mp3" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="transparent" /></object> [<a href="http://www.rev2.org/podcasts/Mixercast.mp3">Download MP3</a>] [24:36]</p>

<p>Online advertising is no joke. <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/195115?o12499=" title="Internet Advertising Revenues Again Reach New Highs, Estimated to Pass $21 Billion in 2007 and Hit Nearly $6 Billion in Q4 2007">Recent estimates peg</a> interactive ad revenues in 2007 at $25.5 billion, a 27% increase over 2006's approximate revenues. The quick moving segment currently makes up approximately 6.1% of the global ad market. An IDC report sees a general pattern that "companies are redistributing advertising dollars from ...</p>]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Mobile: The New Platform War</title>
		<link>http://www.rev2.org/2008/03/06/mobile-the-new-platform-war/</link>
		<comments>http://www.rev2.org/2008/03/06/mobile-the-new-platform-war/#comments</comments>
		<pubDate>Fri, 07 Mar 2008 03:59:38 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/03/06/google-vs-apple-the-mobile-platform-war/</guid>
		<description><![CDATA[<p><img src="http://img.skitch.com/20080307-n24rgnmp2cnkdpwjgr3nqch3s1.png" class="imgspl" align="left" height="253" width="190" />Mobile is the future. As we move closer to the much-hyped era of <a href="http://en.wikipedia.org/wiki/Cloud_computing" title="Cloud Computing">cloud computing</a>, everything will be online. Desktops will serve little purpose but as gateways to the internet that holds our data and the bulk of our interactions. Mobile, however, will still remain an important platform front in the face of a new generation of Web 2.0 applications. As recent announcements by Apple and Google show, the war for control of your mobile phone is serious.</p>
<p><strong>State of the Handset</strong></p>
<p>As technology becomes more sophisticated, users are carrying more and more ...]]></description>
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		<slash:comments>12</slash:comments>
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		<title>The Rev2 Cabinet: Idée</title>
		<link>http://www.rev2.org/2008/02/28/the-rev2-cabinet-idee/</link>
		<comments>http://www.rev2.org/2008/02/28/the-rev2-cabinet-idee/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 04:21:46 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/02/28/the-rev2-cabinet-idee/</guid>
		<description><![CDATA[<a href="http://www.ideeinc.com"><img src="http://img.skitch.com/20080229-fw2s7u6h64kj2a4711rk6edc7f.png" height="52" width="452" /></a>

Most of the companies that get the most publicity are for personal use only. Yet others, whether they appeal to the commercial market or something else, help to form the very backbone of the internet. <a href="http://www.ideeinc.com/" title="Idée">Idée Inc.</a> is one of these companies. Idée is a pioneer in the field of image recognition and visual search. The company's two hallmark products, <a href="http://www.ideeinc.com/products/pixid/" title="Idée PixID">PixID</a> and <a href="http://www.ideeinc.com/products/piximilar/" title="Idée Piximilar">Piximilar</a>, target different areas of the market while utilizing much of the same technology ...]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Facebook&#8217;s Future and Why It&#8217;s Here to Stay</title>
		<link>http://www.rev2.org/2008/02/24/facebooks-future-and-why-its-here-to-stay/</link>
		<comments>http://www.rev2.org/2008/02/24/facebooks-future-and-why-its-here-to-stay/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 03:15:15 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/02/24/facebooks-future-and-why-its-here-to-stay/</guid>
		<description><![CDATA[<a href="http://facebook.com/"><img src="http://img.skitch.com/20080225-qisa86w2xiu2rg995w3f8bxc8x.png" class="imgspl" align="left" /></a>We all have bad days.  <a href="http://www.facebook.com">Facebook</a>, meanwhile, <a href="http://www.techcrunch.com/2008/02/22/facebook-fatigue-visitors-level-off-in-the-us/" title="Facebook Fatigue - Visitors Level Off in the US">had a bad month</a>.  So, while it may be the first time in Facebook's history that their traffic plateaued and declined, it's not a sign that the company's headed for bankruptcy.  The company has managed, in a few short years, to become one of the most popular sites on the internet.  To <a href="http://www.techmeme.com/080222/p66#a080222p66" title="Techmeme">bearish commentators</a>, the visitor drop is a harbinger of the company's fall.  Yet Facebook, Silicon Valley's darling, has nothing to fear.

<strong>The Shine's Worn Off</strong>
Facebook grew in a field that was crowded predominantly by established players ...]]></description>
		<wfw:commentRss>http://www.rev2.org/2008/02/24/facebooks-future-and-why-its-here-to-stay/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>The Rev2 Cabinet: RockYou</title>
		<link>http://www.rev2.org/2008/02/19/the-rev2-cabinet-rockyou/</link>
		<comments>http://www.rev2.org/2008/02/19/the-rev2-cabinet-rockyou/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 00:16:52 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/02/19/the-rev2-cabinet-rockyou/</guid>
		<description><![CDATA[<p> <a href="http://www.rev2.org/2008/02/19/the-rev2-cabinet-rockyou/"><img src="http://img.skitch.com/20080221-dn34tc54r377966r5ct7n6ecda.png" height="58" width="456" /></a></p>
<p><strong>Podcast</strong><br />
Interview with Jia Shen, CTO of RockYou!<br />
<object type="application/x-shockwave-flash" data="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" width="290" height="24" id="audioplayer1"><param name="movie" value="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" /><param name="FlashVars" value="playerID=1&#38;bg=0xf8f8f8&#38;leftbg=0xeeeeee&#38;lefticon=0x666666&#38;rightbg=0xcccccc&#38;rightbghover=0x999999&#38;righticon=0x666666&#38;righticonhover=0xffffff&#38;text=0x666666&#38;slider=0x666666&#38;track=0xFFFFFF&#38;border=0x666666&#38;loader=0x9FFFB8&#38;soundFile=http%3A%2F%2Fwww.rev2.org%2Fpodcasts%2FRockYou.mp3" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="transparent" /></object> [<a href="http://www.rev2.org/podcasts/RockYou.mp3">Download MP3</a>] [50:56]</p>

<p>Now, nearly every website you visit has a widget. Almost everything is embeddable, whether it&#8217;s the ...]]></description>
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		<slash:comments>7</slash:comments>
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		<title>The Rev2 Cabinet: Zoho</title>
		<link>http://www.rev2.org/2008/02/13/the-rev2-cabinet-zoho/</link>
		<comments>http://www.rev2.org/2008/02/13/the-rev2-cabinet-zoho/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 08:03:11 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/02/13/the-rev2-cabinet-zoho/</guid>
		<description><![CDATA[ <img src="http://img.skitch.com/20080211-ps7wgcyfh6ei4hehukmn21u4wk.png" />
<strong>Podcast</strong>
Interview with Raju Vegesna, Chief Evangelist at Zoho
<object type="application/x-shockwave-flash" data="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" width="290" height="24" id="audioplayer1"><param name="movie" value="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" /><param name="FlashVars" value="playerID=1&#38;bg=0xf8f8f8&#38;leftbg=0xeeeeee&#38;lefticon=0x666666&#38;rightbg=0xcccccc&#38;rightbghover=0x999999&#38;righticon=0x666666&#38;righticonhover=0xffffff&#38;text=0x666666&#38;slider=0x666666&#38;track=0xFFFFFF&#38;border=0x666666&#38;loader=0x9FFFB8&#38;soundFile=http%3A%2F%2Fwww.rev2.org%2Fpodcasts%2FZoho.mp3" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="transparent" /></object> [<a href="http://www.rev2.org/podcasts/Zoho.mp3">Download MP3</a>] [50:56]</p>

<strong>Introduction</strong>
What does Zoho do? It's certainly hard to define. No matter how they do it, they're going about it differently than the ...]]></description>
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		<slash:comments>11</slash:comments>
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		<title>The Rev2 Cabinet: Pageflakes</title>
		<link>http://www.rev2.org/2008/02/06/the-rev2-cabinet-pageflakes/</link>
		<comments>http://www.rev2.org/2008/02/06/the-rev2-cabinet-pageflakes/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 06:58:46 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2008/02/06/the-rev2-cabinet-pageflakes/</guid>
		<description><![CDATA[<a href="http://www.pageflakes.com/"><img src="http://img.skitch.com/20080206-fptfdny3e7ak1pgr4mru5rme5a.png" height="67" width="463" /></a>
<object type="application/x-shockwave-flash" data="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" width="290" height="24" id="audioplayer1"><param name="movie" value="http://www.rev2.org/wp-content/plugins/audio-player/player.swf" /><param name="FlashVars" value="playerID=1&#38;bg=0xf8f8f8&#38;leftbg=0xeeeeee&#38;lefticon=0x666666&#38;rightbg=0xcccccc&#38;rightbghover=0x999999&#38;righticon=0x666666&#38;righticonhover=0xffffff&#38;text=0x666666&#38;slider=0x666666&#38;track=0xFFFFFF&#38;border=0x666666&#38;loader=0x9FFFB8&#38;soundFile=http%3A%2F%2Fwww.rev2.org%2Fpodcasts%2FPageflakes.mp3" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="bgcolor" value="#FFFFFF" /></object> [<a href="http://www.rev2.org/podcasts/Pageflakes.mp3">Download MP3</a>] [50:56]</p>
There was a time when reading from one source was enough for anyone.  The New York Times, or portals like Yahoo! captivated the attention of readers in the pre-Web 2.0 era.  In the modern day, however, the need for information can’t be sated by one source.  Instead, users traverse the Internet in search of dozens of sites that appeal to the niche they’re looking for information from.  RSS feeds, invented by web pioneer Dave Winer, are widely touted as one of the greatest successes of the “Web 2.0 revolution,” and with good reason. ...]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Box.net&#8217;s OpenBox: Revolution in Online File Storage</title>
		<link>http://www.rev2.org/2007/11/16/boxnets-openbox-revolution-in-online-file-storage/</link>
		<comments>http://www.rev2.org/2007/11/16/boxnets-openbox-revolution-in-online-file-storage/#comments</comments>
		<pubDate>Fri, 16 Nov 2007 11:25:12 +0000</pubDate>
		<dc:creator>Zach Sims</dc:creator>
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		<guid isPermaLink="false">http://www.rev2.org/2007/11/16/boxnets-openbox-revolution-in-online-file-storage/</guid>
		<description><![CDATA[<p><a href="http://www.rev2.org/2007/11/16/boxnets-openbox-revolution-in-online-file-storage/boxnet-logo/" rel="attachment wp-att-1553" title="Box.net Logo"><img src="http://farm3.static.flickr.com/2402/2037560190_2fa58c9852.jpg?v=0" alt="Box.net Logo" class="imgspl" align="left" /></a> In my recent article about Adobe&#8217;s new <a href="http://www.getbuzzword.com">Buzzword</a> online word processor, I mentioned that dozens of different web desktops have launched, attempting to bring features traditionally confined to computers to the internet itself.  Adobe&#8217;s Share is a corollary to Buzzword and hasn&#8217;t yet been released to the public.  When it launches, Adobe plans for it to be a repository for your documents on the internet.  They&#8217;re launching into a field of competition, and things heated up on Tuesday after <a href="http://www.box.net">Box.net</a> announced their new ...]]></description>
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		<slash:comments>7</slash:comments>
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