• Are We Riding The Podcast Train Too Far

    Are We Riding The Podcast Train Too Far

    Podtrac, TNS and eMarketer have put together a few reports indicating the effectiveness of podcast advertising relies on its longtail, as contrasted with the instant gratification methods more prevalent in other types of Internet based advertising like Google’s AdSense or YouTube’s overlay ads for video. The companies studied podcast advertising from February 2006 to March
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  • If You Build Nature, Nature Will Come

    If You Build Nature, Nature Will Come

    Oh, how I wish I could believe or understand that! There’s only one reasonable course of action now: kill Flexo! But existing is basically all I do! Take me to your leader! This opera’s as lousy as it is brilliant! Your lyrics lack subtlety. You can’t just have your characters announce how they feel. That
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