If social media were a disease, then 1.73 billion people or a quarter of the world is now infected and by 2017, the count will grow to 2.55 billion.
These findings are derived from a recent study conducted by eMarketer, titled ‘The Worldwide Social Network Users: 2013 Forecast and Comparative Estimates.’
The study found that among all regions, the Asia Pacific will have the most number of users by the end of 2013, with 777 million or 44.8 percent. Latin America follows with 216.9 million while Middle East and Africa has 209.8 million users and North America users sum up to 181.2 million.
The Western Europe and Central and Eastern Europe would have 174.2 million and 173.6 million users, respectively.
As far as individual countries are concerned, India reports the largest social media population, followed by Indonesia, Mexico, China as well as Brazil. Note that three of these five are in the Asia Pacific region.
Another notable finding from the study is that social media use has become a common activity for all the globe and not just a privilege of advanced markets.
In fact, 67.7 percent of internet users log in to a social network at least once a month in the present year. This will increase to over 75 percent by 2016, estimates show.
By end of next year, the total number of social media users globally would inch up 13.4 percent to 1.97 billion. In the next two years, the total will further grow to 2.18 billion (up 10.8 percent) and 2.37 billion ( up 8.9 percent).