Barnes & Noble has dropped the price of the Nook Simple touch with GlowLight to $99, spurring rumors that the company plans to announce a new model soon. This price drop means it’s the only front-lit reader on the market for less than $100 and seems to make it obvious that B&N plans to reveal a new generation soon.
By comparison, the Amazon Kindle Paperwhite (with advertising) is $119 and the Kobo Glo is $130. The new version of the Nook could utilize some new technology developed for the Nook Color tablets, which the company says they will be discontinuing in favor of just e-readers.
The price cutting is not new for B&N, who has done this in the past to clear inventory before introducing a next-generation model on the Nook. It is similar to the Apple maneuver of lowering prices through mobile network providers on contract phones before introducing a new model.
Many rumors about what the new Nook could entail have circulated since the price drop announcement Sunday. Many speculate that the screen will become larger by narrowing the frame around it. Others see improved battery life and storage capacity. Some say that the new Nook could use a screen coating similar to what appears on the iPad to improve readability.
Whatever the new Nook might bring, we’ll have to wait until Barnes & Noble makes an announcement before we know for sure. That is likely to happen in September during the quarterly investor meeting of financial disclosures.