• Social TV becoming a hit

    Social TV becoming a hit

    Social TV, or the use of social media while watching television, is becoming a mass-market phenomenon, according to a study by Ericsson ConsumerLab. The survey’s data were collected from various countries including the UK, US, South Korea, and China. In total, 12,000 quantitative and 14 qualitative online interviews were conducted, representing over 460 million consumers.
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