• How a San Diego web start-up made tag management sexy

    How a San Diego web start-up made tag management sexy

    Imagine being at a dinner party and being asked, ‘what do you do?’ It’s always tempting to say something like, ‘I’m training to be an astronaut’ or ‘I’m a neuroscientist.’ Replying with, ‘I work for a web start-up specialising in tag management’ is hardly likely to set conversation ablaze. However, before your eyes glaze over,
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